Rural Tourism

Since summer 2025, SEED, in collaboration with the Malta Tourism Authority, has been leading the development of a practical guide for rural tourism stakeholders in the Maltese islands. This initiative aims to support a more sustainable, culturally respectful, and economically beneficial approach to rural tourism across Malta and Gozo. Over the past months, we have been engaging with a wide range of stakeholders, from academics to farmers. These conversations have helped us be

On March 27th, our project team met with key decision-makers from the Malta Tourism Authority at their offices to present the progress of the National Guide for Rural Tourism Stakeholders and share our overall approach. To move beyond a traditional presentation and make the discussion more tangible, the second part of the session was designed as an interactive role-playing exercise, where participants each took on a different role within the rural tourism ecosystem. This dyna